![]() ![]() I never fail to learn a lot about how media and pop culture are changing than by talking directly with the most fervent consumers of both. last June and the K-Con gathering last August in downtown Los Angeles. The format of this episode is in keeping with fan-focused interviews I conducted for special Strictly Business installments produced out of the Vidcon conference in Anaheim, Calif. ![]() But I can’t emphasize enough how much these interview subjects were chosen at random as a bopped around Austin for five days. Important disclosure: SXSW was acquired by Variety’s parent company, PMC, in 2021. This is Veronica the vulva,” she explained.įrom first-timers to veterans, there was a lot of love expressed for the SXSW festival and what it brings to the region, as you’ll here. I’ve done many interviews in many settings, but my brief chat captured here with college student Bria is the first time I’ve spoken to anyone who was wearing a vagina costume. Other people stopped for me inside the convention center and outside in the heart of the foot traffic. My interview with Rebecca, Nicki and Debbie, three retired public school teachers, was conducted while riding the rails on the CapMetro rail line that heads north from downtown Austin station a few feet from the convention center. True Austin locals were unfailingly friendly and generous. It's also the first day of the festival you can probably expect to have clearer skies.“Not only do we get to see fellow musicians, artists and creators, but also you get to see you get to meet with industry experts,” said Victoria Henderson of Detroit, who records with her husband, Bruce Henderson, under the moniker Bourgeoisie Paper Jam. Those wind gusts will blow away by Tuesday, but the cooler temperatures are expected to remain, with a low of 48 degrees and a high of 68. That northeast wind gust is also going to stick around, with gusts up to 21 mph throughout most of the day going into the evening. ![]() SXSW: The next 'next big things' coming to SXSW Music Festival 2023 in Austin MondayĪ northeast wind looks like it will bring in some cooler temperatures starting late Sunday night and going into Monday, with highs not even expected to top 65 degrees and a low of 52 degrees early that morning. Sunday: Temperatures will be a little cooler, but stay pretty consistent with Saturday's warmer temperatures, as the high is expected to be 80 degrees, with a low of 60 later that night. Saturday: The warm front will bring up temperatures from a low of 59 degrees early in the morning to a high of 86 degrees in the afternoon. Here's the temperature outlook for both days: Strong wind gusts coming from the north and northwest are also expected to blow in on Sunday, with the NWS predicting those gusts could reach up to 24 mph. More: Is SXSW's play-for-exposure model outdated? Musician advocacy group demands better pay Saturday & SundayĪfter Friday's showers cool things to start off the 10-day-long festival, temperatures will go right back up to the 80s for Saturday and Sunday, according to the NWS.Įxpect the partly cloudy skies and muggy temperatures to remain for both days. That rain is going to make it a cloudy and humid day, with lows predicted to be 61 degrees. There's a chance of some isolated showers early that morning carrying over from late Thursday night, but the NWS forecast predicts the chances of rain will drop pretty low by early Friday morning. FridayĮxpect some relief on Friday from the lower to mid-80 degrees above-average temperatures we've been seeing this week, as the NWS predicts the highs aren't expected to get above 72 on the festival's official start date. Here's what you should know about safety, traffic. More: It's Austin's spring festival season. Here's what we know about the festival's first weekend's forecast: That trend is poised to come right back by Saturday and hang around through most of Sunday until northeast winds bring cooler temperatures later that night. It's been a balmy week here in Austin, with above-average temperatures in the low to mid-80s in the days leading up to the festival. Some chances of early morning showers on Friday will bring in cooler temperatures - albeit average temperatures for this time of the year - compared to the rest of the week, the NWS predicts. ![]()
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